Successfully marketing a land-based casino involves drawing guests to the gaming floor without presenting the games as the casino's main focus. Modern casinos promote themselves as a vacation resort in which the games are only one aspect of the opportunities available at the site. The casino presents the premises as a cultural entity with high level entertainment and art shows in a spacious and luxurious venue that offers patrons every luxury. Casino visitors are invited to book comfortable accommodations in the casino's on-site hotel, enjoy the hotel's pool, shop in the casino's shopping mall and enjoy delicious meals at any of the superb restaurants which are located on the premises. The ultimate objective of this marketing strategy is to draw the guest to the gaming floor but this is generally an unstated goal since most visitors are aware that the House Advantage ensures that the casino will experience the majority of the wins on the casino floor.
